In the age of technology, there are few things you can’t buy online directly. Not only simple or small products can be shipped to your home at the click of a button, but also large furniture now.
In the steel furniture industry, the native advantages of offering in-store experiences, such as more specifically, touch-and-feel experiences are surpassed by the various choices, convenient comparisons, and time-saving by shopping online.
According to the analysis of Blueport, millennials are already top buyers of furniture, with over 41% of them preferring to buy a full room of furniture online. Retailers and marketers have been forewarned that sales and marketing tactics need to change in order to win over this generation.
As a leading manufacturer of steel furniture, Luoyang He Feng noticed this important trend and has started the e-commerce business as well since the year 2021 by upgrading its products & packages to be suitable for mail orders.
To the customers who are not familiar with e-Commerce, here are two basic points to know.
More protective packing
Different from the traditional B2B products that are with normal five-layer corrugated packing, the e-Commerce products have a bit more stringent requirements for the package.
Besides the carton box with better quality, the products need to be well protected with extra foam, corner protector, or density board to prevent the goods from damaging during the discharge, transportation, and dispatch.
It’s necessary to test the package according to the drop test, such as ISTA I, ISTA II, etc.
Strict requirements of size and weight
It will be critical for sellers to adhere to the e-Commerce platform packaging requirements in order to avoid receiving negative reviews, thus the packaging volume and weight have to be limited to the minimum adequate amount to maintain the necessary level of safety and acceptance for the packed product and for the consumer.
Because of the specific requirements, most of the large cupboards are with 2 narrow back plates instead of one whole piece back plate. Meanwhile, some of the products are separated into two packages.
Trends in the e-Commerce industry will continue to adapt to shoppers from every walk of life. That’s because all generations have changed their shopping habits, both due to the pandemic and to elevated expectations of the hi-tech world. Online shopping is no longer just a luxury, but a norm in daily life.
He Feng is endeavoring to keep up the development of the furniture field and to help customers enlarge their market share with stable, qualified, and marketable steel furniture.
Posted on 31st March, 2023.
By Janet Zhang, from Luoyang Jin Feng Office Furniture Co., Ltd.